![]() I would not have offered comment had John Winsor not gently baited me on his blog today.īut comment is called for, because Clotaire Rapaille is a man without shame, the P.T. ![]() ![]() (I take my profits and pour them straight down the hole marked "deservedly obscure books." Clearly, I need a new investment advisor.) Until recently, I lived in a rickety condo in Montreal where I lived without a car, a chateau, a helicopter, or much in the way of a bank account. According to a recent story in Fast Company, Rapaille has a mansion in Tuxedo Park, an 9th century castle in France, his own helicopter, and millions of dollars. I’m throwing for a South African resort!" "Let’s find an archetype for sports cars! How about luncheon meats? Stand clear, everyone. There only a few of them, and eventually you have to start recycling."Įver since then, I’ve had a picture of a dart board at Rapaille’s headquarters. "Hmm," I thought, "that’s the trouble with Jungian archetypes. Heads shot up around the table, and almost simultaneously, several voices protested, He told us our ATM machine was "mother."" We were sitting around a table, 4 or 5 of us. Clotaire Rapaille is a market researcher and a gifted one.Įvery time I hear his name, I remember a marketing conference a couple of years ago.
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